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Available at:

April 19, 2024

The New Old School: How Tech Saved a Masonry Giant

Wondering how to balance tradition and modernization in your family business?

In this episode, Matt DiBara of DiBara Masonry shares how integrating modern technology has revitalized their century-old masonry business, making it more efficient and competitive.

Key Takeaways:

  • Balancing tradition with innovation
  • Empowering employees through tech
  • Planning for future growth with AI
  • Use technology to minimize site visits

“My big pressure was always how can we innovate? And I started really taking over the business right around 2008 and I was petrified by what I saw with companies go out of business… And so I became obsessed with how do I modernize this business” – Matt DiBara

Matt DiBara was able to keep the culture of an honest day’s work for an honest day’s pay through the use of construction technology. While many business owners fear a negative impact on their workforce from technology, DiBara Masonry has embraced it by combining technology with its family-based guiding principles. In doing this, Matt was able to empower his workforce while retaining the culture, helping his business grow.

Matt discusses the difference construction estimating software has had on his workforce. With their increased operational efficiencies, they have become more competitive and taken their company to the next level by limiting time-consuming site visits and letting his employees take ownership through state-of-the-art software.

The EDGE is the most robust construction estimating software for commercial contractors, takeoff professionals, and construction estimators.