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December 29, 2020

How Culture Influences Construction Productivity

The construction industry hasn’t prioritized company culture the way many other industries have. For the most part, this has been due to the transient nature of the work. But today, longevity and consistency in a construction company’s workforce is vital, especially with the labor shortages we are all experiencing. And so companies are beginning to put their culture front and center as a means to increase loyalty, engagement and productivity.

With that in mind, we invited the leadership team at KPost Roofing in Dallas to join us on today’s episode. During the episode, KPost’s CEO Keith Post, President Steve Little and CFO Jayne Williams talk about their journey to becoming one of the highest-rated roofing companies in the country and how establishing and fostering a strong company culture is their competitive edge. They also discuss how construction leaders should prioritize their business and people, and why a business’ leadership team has a responsibility to keep their people safe and happy.

Key Takeaways:

  1. Construction can focus on the short term – but it won’t get them far.  Thinking outside of the current project or job will attract employees that are hard-working and successful in long-term relationships, increasing construction productivity.
  2. The health and safety of employees is the owner’s job. The well-being of employees on and off the job is the responsibility of the owner. Construction leaders should ask themselves, “Am I taking the job of keeping everyone safe seriously?” and “Am I making sure that my employees’ needs are being met?”
  3. Company culture should be a natural part of any organization’s image. The culture of the company should be a selling point to clients and employees. Every company has a culture; it’s a question of whether their company culture is cultivated and fostered, or if it is ignored and turned negative.