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March 24, 2022

Understanding Millennial Culture to Find, Recruit and Retain Your Construction Team

Millennial culture can be confusing and frustrating for construction leaders, especially those from the boomer generation. Unfortunately, millennials make up over a third of the US workforce and that number is only going to continue to rise. Fortunately, millennials can be the most hard-working and loyal part of your team, if you know how to engage with them.

To help give us insight into the youngest part of our workforce Mike welcomes Jen Silver, the President of Roofing Utah, Inc, a complete roofing operation and the Co-founder of Women-Owned Businesses of Northern Utah, an organization that advocates for women business owners, on for a second episode to discuss Millennial workers, how to incentivize them, train them and lessons learned on how to lead them.

Key Takeaways

  1. Millennials are not motivated like Boomers are. Millennials find their value in being happy, involved and engaged, and put far less importance on the money they are making compared to the generations before them. Having a meaningful work-life balance is more important and appealing than a larger paycheck.
  2. Millennials require leaders to not make any assumptions. Millennials are far more likely to join your team missing skills and knowledge that boomers take for granted. For example, do not assume they know how to dress for a particular event or situation, instead walk them through your expectations so they understand and can be the employee you need them to be.
  3. Millennials cannot be left leaderless. Remember that millennials are young and need guidance through new challenges and situations. If you take the time to engage with them and walk them through tough situations and help them manage stress and achieve a work-life balance, you will be rewarded with the most loyal staff you have ever encountered.