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June 11, 2021

Successfully Marketing Your Construction Business on Social Media

Construction leaders know a lot about the art of construction. But marketing a construction company? That’s a whole different story. Promoting a construction company can be challenging, especially in today’s competitive market where the landscape is often flooded with advertisements and noise. That’s why companies are increasingly thinking outside the box – and their tactics may surprise you.

Dillon Hales, the owner of Yeti Welding, joins the Mobile Workforce Podcast to share how marketing his construction business on social media helped him build his welding company from the ground up. They discuss different ways to leverage social media, including building trust with general contractors, raising brand awareness to attract new prospects and strengthening relationships with current customers. In this episode, Dillon also dives into speed bumps he’s encountered and how you can start using social media to grow your business today.

Key Takeaways:

  1. Show off your difficult jobs on social media. Whether it’s Facebook, Instagram, Twitter or LinkedIn, social media is all about grabbing the attention and imagination of your potential clients. Putting up pictures that anyone can get won’t do the job. Look for the opportunities that will get the wheels turning in the client’s head and spark their interest.
  2. Getting started is as easy as pulling out your smartphone. Putting quality images and posts on social media might seem like a daunting task, but it doesn’t take a team of experts – simply pull out your iPhone. The camera on any current smartphone is more than capable of capturing the right images. Start taking shots and you will quickly learn what looks good and what doesn’t.
  3. When the camera comes out, job site safety actually increases. Pictures are worth a thousand words, and that goes for double on the job site. OSHA and other safety organizations do monitor pictures posted on social media and will look for safety violations. But don’t let that scare you. Think of it as an opportunity to increase safety on the job site while increasing your marketability. Everyone on the job site benefits from the cameras coming out because it requires everyone to confirm that the job is being done safely.

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