How to Grow Your Business as a Storybuilder
In today’s age of digital marketing and social media, it is crucial to contractors, construction businesses, and experts to not just build for their clients but also build for themselves. Sixth-generation builder, Tyler Campbell is the Founder and Chief Storyteller at StoryBuilder, a marketing firm that helps those in the construction industry build their brand and identify their stories with creative content. He also hosts the Construction Brothers Podcast with his brother Eddie.
In this episode of Mobile Workforce Podcast, host Mike Merrill is joined by Tyler to discuss the importance of storytelling, how to easily identify stories to share, and how to create engaging content that will grow your business.
- Look at your messaging through the lens of your clients. Your clients are bombarded with messages of “here’s a little bit about us” and I-centric sales messages. The true story your clients want to hear is “what is in it for me?” Stories that resonate, creative content that engages, and businesses that grow all listen to and speak about problems their ideal client has experienced or is currently experiencing. Then in that same story, they provide a solution.
- Take advantage of social media. With the growth of Tiktok and the popularity of Instagram and Facebook, young and old are on social media. This is one of the most under-utilized avenues of storytelling and connecting with your clients, Tyler points out. Social media channels are fast, easy, and free ways of building relationships with your clients.
- The time and place to construct and share your story is now. Many people are scared to start creating content. The idea of taking and sharing photos and videos can be intimidating, but there is no better time to start than now. Your clients want to see raw, authentic images and videos of your work, your team, and your day-to-day. It’s as easy as picking up your iPhone and clicking the camera button.